Mounaya

Brand Identity | Art Direction
 Mounaya, meaning “wish” in Arabic, is a curated concept store born from a desire to spotlight emerging Arab designers. More than a retail space, it’s a platform for discovery—where culture, creativity, and regional stories come together.

The brand identity captures this spirit of exploration through graphic doors—symbolic portals into the rich world of Arab fashion and design. These visual elements reinforce Mounaya’s role as a gateway to both product and story. The custom created logotype is handprinted, each brushstroke whispers an ode to tradition and craftsmanship.

Rooted in Arab heritage and driven by a shared wish to support local talent, Mounaya bridges tradition and innovation, offering customers a deeper connection to the region’s creatives and culture.
Mounaya